2019 Barrett-Jackson Scottsdale (2020 Toyota Supra Charity Sale Announcement)

The first 2020 Toyota Supra, VIN 20201, will be sold by Barrett-Jackson at Scottsdale 2019 as a charity lot to benefit the American Heart Association.

2020 Toyota Supra VIN 20201
2020 Toyota Supra ©Toyota / Courtesy of Barrett-Jackson

Barrett-Jackson and Toyota announced that the first production 2020 Toyota Supra, VIN 20201, to roll off the assembly line will be auctioned to benefit charity during the 48th Annual Scottsdale Auction, January 12-20, 2019. The all-new Supra will make its first public appearance when its unveiled during the 2019 North American International Auto Show in Detroit. One-hundred percent of the hammer price from the sale of the Supra will raise funds and awareness for the American Heart Association and the Bob Woodruff Foundation.

Barrett-Jackson Scottsdale 2019

Barrett-Jackson scheduled its 48th Annual Scottsdale Auction of collectors cars and automobilia for January 12-20, 2019, at WestWorld of Scottsdale, Arizona.

In 2019, Barrett-Jackson sold 1817 of 1818 offered with total earnings of $126.4 million. Hagerty calculated the average price per car as $69,571. Five cars sold for over a million, including three charity lots.

In 2018, Barrett-Jackson earned according to Hagerty $112,3 million by selling 1709 of 1729 cars offered – an amazing sell-through rate of 99%. The average price per car was $65,692 with five cars selling for over a million dollar.

In 2017, Barrett-Jackson earned $102.4 million: nearly $100 million from the 1719 cars and $2.5 million for more than 1800 lots of automobilia. The sell-through rate was a very impressive 99.5%. In 2016, Barrett-Jackson grossed $105 million and offered 1,469 cars for sale while the memorable 2015 auction grossed a record $132 million from 1,617 cars offered.

New Toyota Supra at Barrett-Jackson Scottsdale 2019

The all-new Toyota Supra will make its first public appearance when its unveiled on Monday, January 14, 2019, during the 2019 North American International Auto Show in Detroit. Thereafter, the Supra will be on display at the Barrett-Jackson Scottsdale Auction prior to crossing the block.

The winning bidder will own the rights to the first production Supra, VIN 20201. A build unlike any other in the world, VIN 20201 will be factory-finished with a matte gray exterior, red mirror caps and matte black wheels. Inside, the Supra will be just as unique, with a red interior and carbon-fiber inserts noting its designation as the first global A90 Supra. Additional exclusive features will be announced prior to the auction.

“Toyota’s reintroduction of its iconic Supra has been 30 years in the making,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “The enthusiast community has long anticipated the return of this incredible sports car. Its rebirth comes at a great time when the demand for import collector vehicles is on the rise. Naturally we’re honored to work with Toyota to sell the first production model, VIN 20201, to the highest bidder during our 2019 Scottsdale Auction. What makes this sale so special is that 100 percent of the hammer price will help in the fight against heart disease and stroke, as well as support our nation’s military veterans.”

“We are excited to showcase the all-new 2020 Supra to the millions of enthusiasts around the world during Barrett-Jackson’s Scottsdale Auction,” said Bob Carter, executive vice president of sales, Toyota Motor North America. “The chance to own the very first Supra off the production line with a one-off paint scheme is a once-in-a-lifetime opportunity, and we’re proud that 100 percent of the hammer price of this vehicle will help support two incredible charities.”

The sale of the Supra will support the American Heart Association, the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke, and the Bob Woodruff Foundation, which provides help for post 9/11 impacted veterans and their families.

More on Scottsdale 2019 Collector Car Auctions

2017 Ford GT
© Barrett Jackson

The first major collector car auction series of the year is traditionally the Scottsdale and Phoenix auctions in Arizona, USA, in mid-January.

Most major car auctioneers have sales in Arizona including Barrett-Jackson, Bonhams, Gooding and RM Sotheby’s. A notable exception is Mecum that start the auction year a few weeks earlier at Kissimmee in Florida.

Scottsdale, Arizona, 2019 Auctions Sale Results

Scottsdale, Arizona, 2019 Auctions Sale Previews:

Scottsdale, Arizona, 2019 Auctions Pre-Sale Announcements: